Our Year 12 students received a 1-2-1 workshop with our Trust’s Marketing and Communications Officer.
Miss Heath-Abbott discussed with the boys the importance of a marketing budget, knowing your audience and also the importance of standing out from the crowd.
The session asked the boys to compare the old marketing material for each school in the Trust with the new ones - making notes of the key differences and similarities between the material.
Next key marketing myths were dispelled and the importance of attention was discussed. Miss Heath-Abbott explained that, in today’s digital world, we are inundated with information and adverts and the key now is to cut through all the noise and grab the attention of your consumer.
The boys enjoyed talking about marketing and seeing first hand how it is done within their school.